Geelong Football Club and Simonds Homes have renewed their partnership for a further five years.
First joining the Cats in 2006, the extension will see Simonds Homes and Geelong Cats partnership span an incredible 17 years.
Further deepening the connection between the two organisations, Simonds Homes launched its new brand campaign How Australia Homes at last night’s Round 1 victory against the Saints in front of 39,352 fans at GMHBA Stadium.
The continuation of the partnership will see Simonds Homes expand their presence at the Cats. In addition to remaining as the Club’s ball sponsor, Simonds Homes will appear on the men’s playing and travel shorts, Club media backdrop, and feature on increased signage throughout GMHBA Stadium.
“The values alignment between our two organisations is evident to everyone within them and it’s been the foundation of our partnership since 2006,” Geelong Football Club CEO Steve Hocking said.
“Together we’ve chased greatness and driven each other’s ambitions and achievements over the years, whilst always remaining committed to the unmistakable, personal experiences of everyone who’s come in contact with us.”
Simonds Homes Chief Executive Officer David McKeown said.
"We’re excited to extend our partnership with Geelong Cats throughout 2024. Our collaboration exemplifies our shared values of teamwork, excellence, and commitment to our community, and we’ve been proud to have been a part of their success throughout previous seasons.”
“As long-time sponsors of the Cats, we couldn’t think of a better place to unveil our new and overarching brand campaign How Australia Homes than at their Round 1 kick-off at the GMHBA stadium. This campaign showcases our customers and community, echoing the spirit of both Simonds and the Geelong Cats.”
"We look forward to another exciting season of growth, success, and unforgettable moments on and off the field.”
Formerly a home ground naming rights partner of the Cats from 2012-2017, Simonds Homes is one of Victoria’s largest detached homebuilders with operations in New South Wales, Queensland, and South Australia, Simonds Homes has been renowned for bringing home ownership within Australia’s reach since its establishment in 1949.
