Geelong Cats is excited to announce an AFLW partnership with Lifestyle Communities for the 2024 AFLW season.
As a leading developer of vibrant, active, and inclusive communities for over-50s across Victoria, Lifestyle Communities joins the Club as an Associate partner, with the collaborative partnership built on mutual values of teamwork, passion, and connection to the Geelong community.
The partnership will see Lifestyle Communities become actively involved in various Club events, providing opportunities for homeowners to engage with players, attend matches, and participate in community activities.
It will also see the Lifestyle Communities host exclusive information events at GMHBA Stadium, showcasing the brand’s commitment to connecting the community as well as host joint initiatives that focus on promoting health and wellbeing, including exclusive fitness sessions and wellness workshops tailored for Lifestyle Communities residents.
Geelong Cats CEO Steve Hocking said:
"We are excited to welcome Lifestyle Communities as an associate partner for the 2024 AFLW season.
“Both organisations have a shared focus on building strong, supportive communities and are both united in inspiring and uplifting the community. We look forward to working with James and the team at Lifestyle Communities to achieve great things both on and off the field.”
Managing Director and Founder of Lifestyle Communities James Kelly said:
"Our partnership with Geelong Cats aligns perfectly with our mission to create communities that celebrate active, healthy lifestyles," Kelly said.
"We believe in supporting initiatives that encourage our homeowners to stay connected, engaged, and inspired, and the Geelong Cats embody those values on and off the field."
