The Geelong Cats has always been a passionate, values-led organisation. Our club-wide values reflect our shared beliefs, shape our culture, and influence the ways we love to have impact. Through listening to the stories and strengths of our club, we recently uncovered a refreshed set of values. They capture the best of what’s been, while guiding us toward an exciting future. We welcome working with others who see the possibilities, and join us in committing to the following guiding principles: 

Team of All  
Legit Inclusion. Diversity Seekers. Collective Identity. Win Together. 

Connected in Calm & Chaos 
Care for our culture. Clear communication. Assume good intent. Geelong Hospitality. 

Unlock Excellence
Progressive thinking. Fierce alignment. Energy management. Environment and edge. 

Kardinia Spirit 
Embrace new dawns. Honour heritage. Service mindset. Humble custodians. 

Be the Catalyst  
Get in the equation. Awake and accountable. Seize opportunity. Make magic.