In marking the 100th anniversary of the Gallipoli landings, the Geelong Football Club is making a special effort prior to Sunday's game against North Melbourne to remember the 66 Cats players who served during the First World War.
In particular, the club is recognising the nine players who gave their lives for their country during that conflict.
Four of those men died at Gallipoli.
Among them was Joseph 'Alan' Cordner, who played three games for Geelong and 20 for Collingwood before enlisting.
He landed on the Gallipoli beaches on April 25, 1915, and died that day, aged 24.
Joe Slater was another Geelong player who landed at Gallipoli. Slater survived the carnage in Turkey, then rose to the rank of Captain before being killed in action in France in 1917.
Slater had previously notched 108 games with the Cats between 1906 and 1914. Regarded as one of the best running players of his time, he was named on the half-back flank in Geelong's Team of the Century.
In all, 182 Geelong players have served time in times of conflict, from the Boer War through to Vietnam.
Of them, 110 served overseas, 13 were killed in action and six received bravery awards.
The following Geelong players made the ultimate sacrifice while serving their country.
Joseph 'Alan' Cordner: April 25, 1915, Gallipoli
Edward McLean: May 1915, Gallipoli
Joe Crowl: June 1915, Gallipoli
James Aitken: August 1915, Gallipoli
Bill Landy: July 1916, France
Arthur McKenzie: July 1916, France
Joe Slater: May 1917, France
Les James: October 1917, Belgium
John Bell: December 1917, Western Front
Ralph Lancaster: August 1942, New Guinea
Jim Knight: October 1943, Milne Bay
Clyde Helmer: April 1945, New Guinea
Jack Lynch: September 1944, Charters Towers
Lest we forget.