Geelong Cats is pleased to announce a new partnership with rideshare service DiDi, arriving at the Club as the Official Member Partner for the next two years.
To celebrate the launch of the partnership, one lucky Cats member will have the chance to immerse themselves in a full matchday experience and share a ride to an upcoming Cats home game at GMHBA Stadium with a current Geelong Cats AFL or AFLW player, thanks to DiDi.*
In 2025, fans can also look forward to the DiDi Three-Quarter-Time Moment at every Geelong home game. Before the match, a predicted DiDi Moment will be featured on the big screen – for example, a Cats player kicking a goal from outside 50m – and if the moment occurs during the third quarter, then all Cats members will unlock an exclusive DiDi discount on trips for the following week.
Additionally, the DiDi Members Lane will be available at all GMHBA Stadium home games. This will allow Cats reserved seat members who opt-in to enter the stadium quickly and efficiently, meaning Cats fans can get from their couch at home all the way to their seat at GMHBA with ease.
DiDi will offer all Cats members 20% off a ride every week this season when they enter a unique code into the DiDi app, plus other gameday discounts and offers throughout the season.
DiDi branding will also feature across digital assets, the Club website, and member communications throughout the partnership.
Geelong Cats Chief Operating Officer Marcus King welcomed the new partnership with DiDi.
“The Cats and DiDi share a passion for delivering enjoyable experiences for our members, fans, and customers,” King said.
“Whether it's at the stadium or booking a safe ride home, we're excited to welcome DiDi on board and look forward to working together to create many memorable moments for our members on and off the field.”
Tim Farmer, Chief Marketing Officer at DiDi, said: “DiDi’s journey in Australia started on the streets of Geelong back in 2018, and have since taken great pride in providing safe, reliable and affordable rideshare to the Geelong community.
“Our service is all about value-for-money, and that’s why we’ll be offering Cats members 20% off a trip every week of the season so they have more to spend cheering on the hoops – regardless of whether they are playing home or away.”
*Terms and conditions apply. More information here.