GEELONG must improve its contested football, according to coach Chris Scott.

That was one aspect of the game the Cats had marked 'room for improvement' after assessing their performance in 2014.

The Cats finished 10th in the AFL for average contested possessions per game and lagged behind three of the top four clubs (Hawthorn, Sydney Swans and Port Adelaide) on that measure.

"We would like to be one of the best teams in the competition in the contest," Scott said.

"That [feature] has been spoken about Geelong teams for a while and we don't think it is a reality at the moment."

Geelong was very good in winning clearances to score but was less effective at winning centre clearances.

The club has reshuffled its coaching structure in 2015, with Matthew Knights and Nigel Lappin focusing on the midfield, while it also has Cameron Ling working as a leadership consultant.

Although the Cats have won just one final in six attempts since 2011, they have won the contested ball count in four of those six finals.

Scott said there had been plenty of discussion about what weight to put on the club's finals performances given the Cats still managed to make the top four in two of those three seasons.

He said there were some lessons to be learned from Geelong's recent losses in finals, with the main one being a lack of experience had cost it at times when the heat was on.

"The hardest part is, year after year, getting yourself up there in the top four but we have identified some things where we have come up short when the heat is on," Scott said.

The average losing margin in the club's five finals losses since 2011 was just 16 points.

Geelong has won 69 of 88 home and away games since 2010 and four out of nine finals under Scott, including the 2011 premiership.