The Cats Shop in collaboration with Cotton On is excited to announce the ‘The Scratch Project’, a bespoke clothing line designed in partnership with Geelong forward Shannon Neale.

The Scratch Project takes inspiration from the successful Cats area between 2007 to 2011, a period in which Neale discovered his passion for football.

The Cats will also release a three-part content series, following Neale on his year-long journey in creating his clothing line. Episodes will be released daily from today via Geelong Cats' social channels.

Cats fans will be able to get their hands on the range this Thursday, with members having exclusive access to purchase from 9.00am, with the full range on sale from 2.00pm.