Viva Energy has committed to the Cats inaugural AFLW team as a three-year elite partner.

The new partnership demonstrates Viva Energy’s commitment to the promotion and support of female participation in AFL.

“We’re delighted to be partnering with such a long-standing Geelong based institution that shares our passion and commitment to the local community and in driving positive social change,” Viva Energy’s CEO Scott Wyatt said.

“Diversity enhances performance, both on and off the field and I am very proud of the work that Viva Energy has done to implement policies that drive real change in workplace gender equality, and to promote diversity, across the entire organisation. 

“We also recognise the significant role women play in the wider community and in sport so are thrilled to support the AFLW in raising the profile of women’s sport and to inspire young women to pursue their footy dreams,” Wyatt said.

Geelong Cats CEO Brian Cook echoed the club’s excitement at Viva Energy’s commitment.

“We are thrilled at Viva Energy’s commitment to the Geelong Football Club, I want to thank Viva Energy for their support and belief in our inaugural AFLW team, our women’s football program and Next Gen Academy.

“The connection of two organisations who share similar values and passion for the community makes sense and it’s one we are looking forward to continuing well into the future.”

This new partnership builds on their existing relationship with the club which includes support of the Cats Next Gen Academy and flagship community program, Welcome to Geelong.

Viva Energy will be represented on the Cats AFLW playing shorts, media polo and media backdrop.