The Cats Shop is thrilled to announce the official launch of the club’s own 100% merino wool products, that have been carefully grown and hand-shorn by local Victorian farmers and manufactured here on Australian soil.  

Retro, simple and made in Melbourne, the 100% 21-micron merino wool products by Woolmark comprises four traditional Geelong Football Club garments, including the blue-and-white hooped guernsey, beanie, scarf and navy-blue gloves.

So next time you’re supporting the Mighty Cats under a cold wintry sky, rug up and enjoy the warmth of Australian merino wool with the brand new 100% Woolmark range - now available at the Cats Shop, in store and online.

Click here to find the full range and help support our local farmers… after all, it's always been and always will be a big part of our AFL heritage.