The Geelong Football Club has today unveiled its 2022 AFLW Pride Guernsey to be worn for the first time this weekend against West Coast at Ikon Park as part of Pride Round. 

The original design was developed in consultation with the club's Pride Supporter group representatives and  AFLW Pride ambassadors led by the club's Inclusion and Diversity Manager. There were a number of versions developed, however, the final design was selected as it has the blended rainbow flag wrapping around the body in a symbolic gesture of support, representation, and embrace. 

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The words “We are Football” were included to demonstrate that everyone is welcome and included in the game, also leaning on the “She is Football” wording – regardless of your gender identity or sexual orientation.

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Scheer class as star Cat delivers back-to-back goals in an instant

Chloe Scheer kicks two classy goals in quick succession to start the fourth quarter.

The club also consulted with experts within the field including Proud 2 Play and Deakin University to confirm the appropriate wording and the Pride Progress flag is important to ensure representation greater than the ribbon. The Progress flag has also been included on the back to ensure the guernsey represents the trans and gender diverse communities.

For the first time in the club’s history the logo has been changed to rainbow colours on the guernsey. This is a demonstration of the club's support and representation of the pride community.